Privacy Policy

Effective date: September 25, 2026

Torres Locksmith LLC, doing business as Reading Car Locksmith respects your privacy. This Privacy Policy explains what information we collect through this website, how we use it, and your choices.

By using this site, you agree to this Privacy Policy.

Phone calls and call recording

When you call the number on this site, the call is routed through a call-tracking service and may be recorded for quality, training, and dispute resolution. A notice is played before the call connects; by continuing the call you consent to the recording. Recordings are kept for a limited time, are not sold, and are shared only with the technician who serves you and the service providers that operate our phone system.

Who we are

Reading Car Locksmith is a mobile automotive locksmith based in Reading, Pennsylvania.

This Privacy Policy applies only to this website and to information you share with us through it. It does not cover any other sites or services.

If you do not agree with this Policy, please do not use this site.

Information we collect

We collect information in three main ways:

  1. Information you give us in our contact or quote form
  2. Information your browser sends automatically (standard logs)
  3. Limited information from our click-to-call tracking script

We use one advertising measurement tool, Microsoft Advertising’s Universal Event Tracking (UET) tag, described under “Cookies and similar technologies” below. We do not use third-party analytics tools.

Information you send through our contact / quote form

When you fill out and submit a form on this site, we collect the information you type into the fields, which may include:

  • Your name
  • Your phone number
  • Your email address
  • Your vehicle details (for example, make, model, year, or similar details you enter)
  • Your location (for example, city, neighborhood, or address details you enter)
  • Your message or description of the issue

When you submit the form, your information is:

  • Sent by email to Reading Car Locksmith so we can respond to you
  • May be stored in our email system and website backups

We use this information only to:

  • Contact you about your request
  • Provide an estimate or schedule service
  • Follow up about work we performed or your experience, if needed
  • Keep internal records as required for business, tax, or legal reasons

We do not sell or rent your contact or vehicle information to third parties.

Phone-number click tracking

This website uses a simple, first-party script to count when someone clicks on our phone number to call us.

This script:

  • Does not use cookies
  • Does not store names, phone numbers you dial from, messages, or any other personal text
  • Does not track you across other websites

When you click a phone link on this site, the script records:

  • A timestamp (date and time of the click)
  • Which business phone number was clicked (for example, our main office number)
  • The page on our site where the click happened
  • Whether the device was mobile or desktop based on browser information

We use this information only to understand which pages lead to calls and to improve our site.

We do not combine this click data with your name, email, or other contact details.

Use of Cloudflare (proxy / CDN)

This site uses Cloudflare as a security and content delivery service. Traffic to and from our website may pass through Cloudflare’s network.

As part of providing this service, Cloudflare may:

  • Process your IP address
  • Process basic connection details such as browser type, device type, and security-related information

Cloudflare uses this information to:

  • Help protect the site from attacks and abuse
  • Improve speed and reliability
  • Detect and block suspicious or malicious traffic

Cloudflare acts as a proxy between you and our server. We do not control all aspects of how Cloudflare processes data, but we do select and configure the service for our site.

For more details about how Cloudflare handles data, you can review Cloudflare’s own privacy information on their website.

How we use your information

We use the information we collect for:

  • Responding to your questions and quote requests
  • Scheduling and managing service appointments
  • Providing automotive locksmith services you request
  • Business records and legal compliance
  • Monitoring site performance and preventing abuse or attacks
  • Improving the content, structure, and security of this website

We do not use your information for targeted advertising. We do not use third-party ad networks on this site.

We keep your information only as long as needed for:

  • Handling your requests and service
  • Our business operations and records
  • Meeting legal, tax, or regulatory requirements
  • Resolving disputes or enforcing our rights

When information is no longer needed for these purposes, we take reasonable steps to delete or anonymize it, consistent with our technical and legal obligations.

Sharing of information

We may share information only in limited situations:

  • With service providers who help us run our business (for example, email or hosting providers)
  • When required by law, court order, or legal process
  • When needed to protect our rights, safety, property, or the rights, safety, or property of others
  • If we are involved in a business transfer that includes this website, consistent with applicable law

We do not sell your personal information to third parties.

Any service providers we use are expected to protect your information and use it only for the services they provide to us.

Cookies and similar technologies

This website is designed to work with minimal cookies or tracking tools.

  • Our phone-click script does not use cookies
  • Microsoft Advertising’s Universal Event Tracking (UET) tag sets cookies to measure our ads (details below)
  • Cloudflare may use cookies or similar technologies to support security and performance

Any cookies used by Cloudflare or our hosting environment are intended for security, performance, or basic site operation.

Microsoft Advertising (UET). We advertise on Microsoft Bing. To measure whether those ads lead to visits and calls, this site loads Microsoft’s Universal Event Tracking tag. It sets cookies in your browser and sends Microsoft information such as the pages you visit on this site, the ad you clicked (if any), and when you tap our phone number. Microsoft processes this information under the Microsoft Privacy Statement and may use it for advertising purposes. You can opt out of personalized ads from Microsoft at account.microsoft.com/privacy/ad-settings, and you can block or delete these cookies in your browser settings.

You can manage cookies in your browser settings. If you block cookies, some security or performance features may not work as designed, but basic site content should still load.

Children’s privacy

This site is not directed to children under 13 years of age.

We do not knowingly collect personal information from children under 13.

If you are a parent or guardian and believe a child under 13 has provided personal information to us through this site, contact us at [email protected]. We will review the request and take appropriate steps to remove the information if required.

Data security

We use reasonable technical and organizational measures to protect the information we handle through this website and our email systems. This includes:

  • Using reputable hosting and security services
  • Using secure connections (HTTPS) where supported by your browser
  • Limiting access to information to people who need it for business purposes

No website or email system can be completely secure. You should be careful about the information you share online and understand that no method of transmission or storage is 100 percent risk-free.

If you have concerns about sending sensitive details through a web form, you can choose to call us instead.

Your choices and data requests

You have choices about how we use your information:

  • You can choose not to submit a form and call us instead
  • You can ask us to review, update, or delete information you previously sent through this site, where allowed by law
  • You can ask questions about how we handle your data

To make a privacy-related request, email:

[email protected]

Please include:

  • The type of request (for example, access, correction, deletion)
  • Enough detail to help us locate your information (such as your name, approximate date of contact, and the phone or email you used)

We may need to verify your identity before completing certain requests.

This website may contain links to other sites that are not controlled by Reading Car Locksmith.

If you follow a link to another website, that site’s privacy policy will apply to any information you provide there. We are not responsible for the privacy practices or content of other websites.

We encourage you to read the privacy policies of any site you visit.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we will:

  • Update the “Effective date” at the top of this page
  • Post the revised Policy on this page

Your continued use of this website after we post changes means you accept the updated Policy. We recommend you review this page from time to time.

Governing law

This Privacy Policy and any disputes related to it are governed by the laws of the Commonwealth of Pennsylvania, without regard to its conflict of law rules.

How to contact us

If you have questions about this Privacy Policy or how we handle your information, contact us at:

For questions about automotive locksmith services, scheduling, or quotes, you can also call us during business hours at (484) 247-1988.